Here’s a fun fact: almost 8 out of 10 people are wearing the wrong bra size. Not because they don’t care, but because sizing systems are confusing, inconsistent, and, frankly, outdated.
Why size confusion exists
Let’s start with the culprit: retail “vanity sizing.” For decades, brands limited cup ranges to A–D. Instead of expanding sizes, they stretched bands and called it a day. A 34D might have been sold as a 36C or 38B that might be “sister sizes” on paper, but are wildly different in real life.
Add to that the lack of trained fitters, the pressure to “look smaller,” and the fact that many women have never measured their underbust, and you’ve got a recipe for decades of bad fits.
Common signs you’re in the wrong size
- Your straps keep slipping or digging in.
- The band rides up at the back.
- You get spillage at the top or sides.
- The cups gape or wrinkle.
- The underwire pokes your ribs.
Sound familiar? You’re not alone, and none of it is your body’s fault.
What Scoop does differently
We built our fit philosophy around real bodies, not outdated charts. At Scoop, your size isn’t just a number, it’s a combination of band tension, cup projection, spacing, and breast root. Thats why we built a custom fit calculator that takes these factors into consideration.
Size ≠ shape
Two people can measure the same but need completely different bras. That’s why we talk about fit families instead of forcing you into a single number. Think of your size as a starting point, not a sentence.
Ready to find your Scoop size?
Take our Bra Size Quiz. It’s quick, judgment-free, and grounded in logic of real, living, moving bodies. You’ll walk away with a solid idea of your starting size and recommendations that actually make sense for your body.
Because the right size doesn’t just fit, it frees you.
