A 30J is a 30 band with a J cup — a specialist fuller-bust cup. The band does most of the work (around 80% of your support), so if it rides up at the back or the straps dig in, it's the band to fix, not you.
We cut 30J for fuller busts, part of our full 30D–30K range. Not sure 30J is your size? Book a personalized fitting and we'll get it sorted.