Shop Size 40H Bras in India
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Not sure of your size?

Three ways to get the fit you've always wanted. Expert guidance, wherever you're most comfortable.

About Size 40H Bras

A 40H is a 40 band with an H cup — a deep cup that's hard to find on the high street. The band does most of the work (around 80% of your support), so if it rides up at the back or the straps dig in, it's the band to fix, not you.

We cut 40H for fuller busts, part of our full 40D–40K range. Not sure 40H is your size? Book a personalized fitting and we'll get it sorted.

  • Band first. The 40 band carries the support — it should sit snug and level on the loosest hook.
  • Sister sizes. 40H sister-sizes to 38HH or 42GG — same cup volume, different band.
  • Personalized fittings. Pan-India fit help, in person and online — no pressure, no jargon.

Questions, answered

What size is a 40H?

The 40 is your band — roughly a 40-inch ribcage — and the H is the cup, about 11 inches between your underbust and fullest point. Put together, 40H is one fitted size, not two separate measurements.

How should a 40H bra fit?

The 40 band should sit level and firm on the loosest hook — it does around 80% of the support. The H cup should hold you fully, with no spillage or gaping. If the band rides up or the straps dig in, the band's too loose or the cup too small. Book a fitting if you're unsure.

What does the work in a 40H — the band or the cup?

The band. In a 40H, the 40 band gives most of the lift and support; the H cup just needs to hold your volume without spilling. A loose band is the most common fit problem, so that's where to start.

Shop nearby sizes

Between sizes, or your band relaxed? These sit right next to size 40H.

Shop Size 38HH Shop Size 42GG